The Course on Digitalisation and Social Media as a Corporate Strategy It is a training specialism based on a corporate strategy; these are fundamental practices in the business environment the current business world. Both aspects can offer numerous benefits to businesses seeking to remain competitive and connected with their audience. Digitalisation refers to the process of incorporating digital technology into all aspects of a business, from internal management to customer interaction
Corporate
Business Administration and Management
4 pm
Digitalisation and Social Media as a Corporate Strategy
Business Administration and Management
4 pm
Introduction
Objectives
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Purchase the knowledge necessary to optimise the advantages the benefits of running an online business and learning about the possibilities that social media offers to any business organisation.
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Optimise operational efficiency and reduce costs through automation tasks y processes repetitive.
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Using data and analysis to make decisions more informed and strategic.
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Improving supply chain management and visibility in order to reduce costs y improve quality.
Table of Contents
TEACHING UNIT 1. E-COMMERCE
1. Understanding of e-commerce and how it differs from traditional retail
2. Compliance with regulations that ensure the security of transactions
3. Secure transaction management
TEACHING UNIT 2. E-GOVERNMENT
1. Secure handling of information exchange and the processing of administrative procedures with public authorities
2. New relations with the administration
3. Online procedures
4. Knowledge of online identification systems
5. Autonomy in commercial and business operations.
TEACHING UNIT 3. EMAIL MARKETING
1. Design, development and management of a marketing plan
2. The management and use of digital marketing in commercial management
3. Commercial and market research
4. An Introduction to Neuromarketing
5. Sales through social media marketing
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