Cross-cutting

Report Writing and Presentation

Communication 8 pm

Introduction

This Course in Report Writing and Presentation offers you specialised training in this field. By completing this Course in Report Writing and Presentation, which forms part of the Professional Field of Business Administration and Management – and more specifically the area of Information and Communication Management – students will study the basic and specific concepts of this subject. Take this course and specialise in Report Writing and Presentation.

Objectives

To define the objectives and content of a report effectively, so as to know exactly what you wish to convey in it, and to use clear, brief and concise language in order to inform, convince and persuade the audience.

Table of Contents

TEACHING UNIT 1. THE KEYS TO GOOD WRITING
Guidelines for effective communication
Communication barriers; Resolving communication problems
Useful communication techniques
Effective communication habits: Non-verbal language
Types of written documentation: business texts, internal communication texts, formal texts
TEACHING UNIT 2. WRITING A GOOD REPORT
Setting targets
The editorial team
Structure of the paper
Types of reports
TEACHING UNIT 3. THE POWER OF LANGUAGE.
Developing a style
The use of language
Differences between spoken and written communication
Mistakes to avoid: lack of clarity, disorganised presentation, empty rhetoric…
Style: How to achieve a clear, precise, direct, persuasive and positive style
The process of interpersonal communication
Active listening
Empathy and assertiveness
TEACHING UNIT 4. BEING PERSUASIVE
Persuasion techniques
Choosing the format
The submission of proposals
TEACHING UNIT 5. THE INFLUENCE OF PRESENTATION.
Structure of the presentation
The appearance of the pages
The graphics
Global overview
Review techniques

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