Sector-specific

Inbound Marketing Strategy

Digital Marketing

3 pm

Introduction

Thanks to this Inbound Marketing Strategy Course You will learn how this technique can help your business and what advantages it can offer you compared to other traditional marketing tools. You will acquire specific skills in the area of Inbound Marketing and you will be responsible for developing strategies to attract and retain customers. You will also be responsible for managing the digital strategy for the company, creating relevant, high-quality content for users. Gain access to fully practical training tailored to the current needs of the labour market, as all companies need professionals specialising in digital marketing strategies.

Objectives

Draw up a strategy in digital marketing.
Design shares specific to each stage of the conversion funnel.
Understanding the life cycle of the customer from the moment they come into contact with a brand until they make a purchase.
Build long-lasting relationships with customers.
Strengthen the loyalty and customer loyalty.
Create a strategy effective content marketing.

TEACHING UNIT 1. INTRODUCTION TO INBOUND MARKETING

1. What is Inbound Marketing?
2. Content Marketing
3. Viral marketing
4. Video Marketing
5. Online reputation
6. The importance of the conversion funnel

TEACHING UNIT 2. THE ATTRACTION PHASE

1. CSM Content Management System
2. WordPress blogs
3. SEO optimisation
4. Social Media

TEACHING UNIT 3. CONVERSION PHASE

1. Introduction
2. Forms
3. Call to action
4. Landing Pages
5. A/B testing
6. Conversion Rate Optimisation (CRO)

TEACHING UNIT 4. CLOSING PHASE

1. Introduction
2. Relationship Marketing
3. Customer Relationship Management (CRM)
4. Email marketing

TEACHING UNIT 5. THE ENJOYMENT STAGE

1. Introduction
2. Surveys
3. Smart content
4. Social Monitoring

Inbound Marketing Strategy

Introduction

Objectives

Table of Contents

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