Optimise your digital marketing campaigns is an essential programme in the age of the digital marketing, designed for maximise the impact and efficiency of your online campaigns. This course offers a a comprehensive overview of how to analyse, refine and improve digital marketing strategies to achieve specific objectives. It focuses on advanced SEO and SEM techniques, effective use of social media and online advertising, as well as in measuring return on investment (ROI) and optimising conversion rates. Through real-life case studies, web analytics tools and analyses of successful strategies, participants will learn how to identify opportunities for improvement and to implement effective tactics to boost the performance of their digital campaigns.
Optimise your digital marketing campaigns
Corporate
1 hour
Introduction
Objectives
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Analyse and optimise digital marketing campaigns to improve ROI.
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Mastering tools for SEO and SEM to boost online visibility.
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Using web analytics to make data-driven decisions.
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To develop an integrated approach to digital marketing planning.
Table of Contents
VIDEO LESSON 1. KPIs IN MARKETING"
VIDEO LESSON 2. OPTIMISATION TECHNIQUES FOR WEB PAGES
VIDEO LESSON 3. STAGES OF REVIEWING A CAMPAIGN IN GOOGLE ADS
VIDEO LESSON 4. WHAT IS A SOCIAL MEDIA PLAN AND WHY IS IT IMPORTANT TO CREATE ONE?
VIDEO LESSON 5. SOCIAL MEDIA STRATEGY
VIDEO LESSON 6. OPTIMISING INSTAGRAM FOR BUSINESSES
VIDEO LESSON 7. SOCIAL CRM TO IMPROVE CUSTOMER RELATIONSHIPS
VIDEO LESSON 8. ATTRACTING CUSTOMERS AND BOOSTING SALES WITH LINKEDIN
VIDEO LESSON 9. USING KEYWORDS AND SEO OPTIMISATION
VIDEO LESSON 10. SEO FOR YOUR E-COMMERCE BUSINESS
VIDEO LESSON 11. THE LEAD IS THE KEY TO YOUR SUCCESS