The course Strategic direction of the hotel: Fundamental principles It offers you an in-depth immersion in the dynamic hospitality sector, an industry that is constantly growing and evolving. With the rise in global tourism, the demand for professionals skilled in strategic management is higher than ever. This course will equip you with the essential skills to analyse the tourism environment, from PEST/EL analysis to Porter’s model, enabling you to identify threats such as the entry of new competitors and substitute products. You will learn to develop effective business strategies, boosting your strategic thinking to take the lead in city and holiday hotels. With a focus on the comprehensive management of holiday resorts, we equip you to make informed decisions that maximise the success of hotel establishments. Join us and gain the competitive edge you need to excel in the hospitality industry.
Strategic direction of the hotel: Fundamental principles
Hotel and Accommodation Management
4 hours
Introduction
Objectives
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Analysing the tourism environment using models PEST/EL y PORTER.
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Identify threats competitors and substitute products in the hotel market.
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Develop a effective strategic thinking for hotel management.
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To understand the key aspects of business strategy.
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Apply different types of strategies in hotel management.
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To manage city-centre and holiday hotels efficiently.
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Assess facilities y services in holiday resorts to improve the range of facilities on offer.
Table of Contents
TEACHING UNIT 1. STRATEGIC ANALYSIS IN THE TOURISM INDUSTRY
1. Concept and typology of the environment
2. Analysis of the general PEST/EL environment
3. Analysis of the specific environment
4. Porter’s Analysis
5. Threat of new entrants
6. Threat from substitute products
TEACHING UNIT 2. FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE HOTEL INDUSTRY
1. Introduction to business strategy
2. Strategic thinking
3. Key aspects of the strategy
4. Types of strategies
TEACHING UNIT 3. INTRODUCTION TO THE TOURIST COMPLEX
1. Introduction to the management of the complex
2. City Hotels
3. Holiday Hotels
4. Facilities and services
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