This training course Web Analytics and Digital Marketing Plan is a comprehensive course that combines two essential elements for success in the digital environment; it delves into the world of web analytics and its application in specific contexts, such as social media, online shops and SEO projects. Web analytics focuses on the collection and analysis of data, whilst digital marketing planning focuses on the online campaign strategy and execution. Through this training, participants will gain key insights into setting effective objectives for online projects and will understand crucial concepts such as acquisition, engagement, conversion and loyalty.
Corporate
Corporate
30 hours
Web Analytics and Digital Marketing Plan
Corporate
30 hours
Introduction
Objectives
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Understanding the fundamental concepts of web analytics and the digital marketing.
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Acquire the skills to collect and analyse data relevant online.
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Develop the ability to develop effective digital marketing strategies.
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Learning how to evaluate and optimise the digital campaign performance.
Table of Contents
TEACHING UNIT 1. SETTING THE OBJECTIVES OF AN ONLINE PROJECT: ACQUISITION, ENGAGEMENT, CONVERSION, LOYALTY.
TEACHING UNIT 2. WITHOUT ANALYTICAL DATA, WE ARE BLIND.
TEACHING UNIT 3. THE LEAN METHOD: FAIL FAST, FAIL CHEAP.
TEACHING UNIT 4. THE DIGITAL MARKETING PLAN.
TEACHING UNIT 5. WEB ANALYTICS APPLIED TO SOCIAL MEDIA.
TEACHING UNIT 6. WEB ANALYTICS FOR ONLINE STORES.
TEACHING UNIT 7. WEB ANALYTICS APPLIED TO SEO PROJECTS.
TEACHING UNIT 8. ANALYTICAL TOOLS: CONNECTING WORDPRESS TO GOOGLE ANALYTICS AND WEBMASTERS, CONNECTING WORDPRESS TO MAILCHIMP / HOOTSUITE / FACEBOOK INSIGHTS / TWITTER ANALYTICS / INSTAGRAM ANALYTICS / LINKEDIN.
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