Get ready with this training course from Become a Strategist to achieve and improve the customer retention, the sales and the value for life. Once you’ve completed it, you’ll have acquired the skills and knowledge needed to navigate constantly changing environments. The effective communication is evident in the strategic sector for a company to reach the reach the right audience, protect or enhance their reputation, and stand out in a crowded business landscape. The main aim of this course is to equip students or professionals with the the formulation and implementation of effective strategies that enable them to achieve specific goals and objectives, whether in business, academia, government or other areas of life. Become the best strategist!
Become a Strategist
The ‘Become a Strategist’ training course is aimed at professionals who wish to learn about, improve or consolidate their knowledge of negotiation techniques. It is also aimed at professionals who want to lead their companies to success, executives who wish to transform their organisations, implement a business model, and gain competitive advantages, etc.
9 am
Personal Development
Course objectives
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Learning about the different outlooks from which the strategy will be addressed.
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Master the basics concepts related to the strategy.
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To study the competitive advantage and put it into practice.
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Carry out a business diagnosis from an internal perspective.
What does it prepare you for?
With the formation of Become a Strategist you’ll be able to learn all the key points to bear in mind when planning a marketing strategy, where it will be studied how to measure the benefit, the sector analysis, the competition and the claim, the threats such as the new competitors and the company resources. This content will also be illustrated through solved case studies for a greater learning and understanding.
Teaching units
TEACHING UNIT 1. HOW DOES A STRATEGIST THINK?
- Dive into the success of the strategy!
- Be a great strategist in your company or business
- Put the Success Strategy into practice
- Shareholders and Stakeholders: discover other perspectives
- How do I calculate my profit?
- Sector analysis: put your strategy into practice
TEACHING UNIT 2. COMPANY INFORMATION: LEARN HOW TO USE IT!
- Stay one step ahead!
- Sectoral Profit? Demand and Competition
- Learn about Porter’s five forces: analyse the attractiveness
- Don’t be fooled! Competition from substitute products
- Are you ready for the new competitors?
TEACHING UNIT 3. ACHIEVING SUCCESS? GO FOR IT!
- Empower yourself: negotiate with buyers and suppliers
- The right market? Keys to success
- THE VRIO MODEL: Generate income from resources!
- Do you know the different types of resources?
- Identify your company's capabilities: value chain
- Basic capabilities vs dynamic capabilities