Corporate

Mobile Marketing Plan

Corporate

30 hours

Introduction

The Mobile Marketing Plan It is a comprehensive introduction to the exciting world of mobile marketing. As mobile devices become an indispensable part of everyday life, understanding how to make the most of them to to promote products and services It has become essential for success in today’s marketing landscape.

This course provides a comprehensive overview of all aspects of the mobile marketing, from analysing the latest data on mobile device usage to developing mobile apps without any programming knowledge. It focuses on helping participants understand how mobile marketing can benefit their business and how they can use mobile-specific strategies to achieve their objectives.

Objectives

Analyse current mobile usage data to understand its significance.
Understanding the specific features of mobile marketing and the user behaviour.
Master mobile design concepts, including Mobile First and responsive web design.
Learn how to create applications without any programming, and assess its usefulness.

TEACHING UNIT 1. CURRENT DATA ON MOBILE PHONE USE.
TEACHING UNIT 2. SPECIFIC ASPECTS OF MOBILE MARKETING AND USER BEHAVIOUR.
TEACHING UNIT 3. WEB FORMAT ON MOBILE DEVICES, THE ‘MOBILE FIRST’ CONCEPT. WEB APPS AND RESPONSIVE WEB DESIGN.
TEACHING UNIT 4. APPS: CREATING APPS WITHOUT KNOWING HOW TO PROGRAM. WHO SHOULD HAVE AN APP? USES.
TEACHING UNIT 5. THE MOBILE MARKETING PLAN: OBJECTIVES, TARGET AUDIENCES, STRATEGIES AND ACTIONS.
TEACHING UNIT 6. ACTION PLAN.
TEACHING UNIT 7. SETTING OBJECTIVES.
TEACHING UNIT 8. TYPES OF AUDIENCES.
TEACHING UNIT 9. TOOLS FOR IMPLEMENTATION.
TEACHING UNIT 10. RESOURCES AND DOCUMENTATION.

Mobile Marketing Plan

Introduction

Objectives

Table of Contents

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